Willowen STUDIO · VOL. 01

Dress like
a daydream.

Small-run dresses for slow mornings, birthday light and every ordinary day worth remembering.

Rose Atelier occasion dress
THE ROSE ATELIER DRESS · $176
made with
a little
magic ✦
FREE DELIVERY OVER $120♡ORIGINAL SMALL-RUN DESIGNS♡14-DAY RETURNS

01 · FRESHLY PICKED

The dress edit

Soft color, charming detail, no costume required. A first look at our 28-piece dress room.

Bluebell Picnic MiniNEW
01 · Willowen DRESS

Bluebell Picnic Mini

$68
Lemon Meringue MidiNEW
02 · Willowen DRESS

Lemon Meringue Midi

$92
Lilac Wish Tulle Dress
03 · Willowen DRESS

Lilac Wish Tulle Dress

$118
Strawberry Ribbon Midi
04 · Willowen DRESS

Strawberry Ribbon Midi

$126
Cherry Lace Tea Dress
05 · Willowen DRESS

Cherry Lace Tea Dress

$148
Mint Blossom Wrap Dress
06 · Willowen DRESS

Mint Blossom Wrap Dress

$84
Willowen dress design process
SKETCH · SWATCH · SAMPLE · SMILE

02 · FROM THE ATELIER

Sweet details.
Serious craft.

We begin with the feeling of a favorite dress, then refine the proportion, touch and movement. Every Willowen piece is imagined as an original and produced in a considered small run.

03 · PICK YOUR MOOD

Willowen LOVE LETTERS

A tiny note
for your inbox.

New dresses, studio scraps and the occasional sweet surprise.